Bring the relationship into view.
Connect membership with guest history and loyalty information. Agree what your team needs to see and where that information should come from.
Know the guest.
Keep the connection.
Loyalty creates a reason to return. Supporting guest CRM and engagement help you understand the relationship and make the next message more relevant.
Loyalty first.
Context around it.
A guest profile is more useful when it connects to an actual experience. Hospo brings loyalty, CRM and engagement into the same platform so rewards and communication can support one another.
Start with the information you genuinely need and the journeys you can deliver well. More data and more messages are not the goal.
Explore the loyalty platform ↗Make engagement more relevant.
Use segments, campaigns and vouchers to shape the experience. Decide which audience a message is for and what useful action it offers.
Learn from the experience.
Merchant analytics and loyalty reporting support a clearer view across venues. Define the questions you want reporting to answer before choosing measures.
A considered journey.
Not more noise.
- Start with a purpose. A membership welcome, a reward reminder or an appropriate return-visit campaign should give the guest something useful.
- Choose the audience. Agree segment definitions and the data needed to support them. Confirm the available configuration during scoping.
- Respect preferences. Decide how permissions, opt-outs and channel choices are collected and maintained across connected systems.
- Review what happened. Agree what success would mean and inspect actual evidence. Do not treat projections or generic industry statistics as your results.
Define the fit.
Then connect it.
Bring your existing EPOS, booking and marketing tools into the discussion. Integration availability, API access, fees and implementation work vary by provider and plan.
Ask which guest fields are needed, which system owns each record and how updates should flow. Confirm the supported workflow before making promises to your team or guests.
A monthly platform subscription is only one part of the commercial picture. The base setup is £1,000 per site before volume discounts. Your proposal should also set out optional work, third-party costs, taxes and contract terms.
Plan a regional implementation ↗